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COMPAGNIE MONTAGNE NOIRE launches two exclusive products at 7-Eleven Thailand through a strategic partnership with CPF Group
This initiative is the result of a unique co-branding partnership between Bûcher, a CPF Group brand and a leader in the Thai agri-food industry, and COMPAGNIE MONTAGNE NOIRE. Together, they are offering Thai consumers a unique culinary experience that combines French savoir-faire with local innovation.
The goal of this collaboration is clear: to bring high-quality products to the Thai market, leveraging the strong reputation of the Bûcher brand and CPF’s expertise in the local market ✨
The launch ceremony was attended by:
• Executives from CPF Group
• Executives from 7-Eleven
• His Excellency the Ambassador of France to Thailand
• Graziella CHAUDET, representative of the Cooperl Group
This partnership highlights Montagne Noire’s commitment to developing internationally recognized products while meeting the expectations of Thai consumers. It is part of a broader strategy to expand in Southeast Asia, aiming to introduce French charcuterie traditions to an ever-wider audience.
The two Montagne Noire products are now available in 419 selected 7-Eleven stores across Thailand.
