Membres • Actualités Secteur d'activité • Mode - Luxe

Digital Marketing Strategy to Affluent Chinese Tourists by Luxellence Center

Le 25/04/2019

a NEW exciting program designed especially for you! **Exclusive price for the first 10 Members of FTCC**

Seize the chance to Learn How retail, travel and hospitality Industries can attract the growing affluent Chinese tourists visiting Thailand.

ONLY 2-DAY Intensive program

"Digital Marketing Strategy to Affluent Chinese Tourists"
กลยุทธ์การตลาดดิจิตัลเจาะกลุ่มนักท่องเที่ยวจีน
with the luxury Chinese digital expert who formerly worked in developing Hermes.com

**Exclusive price for the first 10 Members* of FTCC, valid before 06 May 2019.

Please contact: communication@francothaicc.com**

When:16-17 May 2019
Where: DoubleTree by Hilton Sukhumvit Bangkok (MAP)

An in-depth two-day workshop at China’s outbound tourist market that aims at helping brand, Managing Directors and Senior Management better understand the emerging Chinese clientele andexplore business opportunities through Wechat platform activations in order to take full advantage of digital marketing and drive to store possibilities.

This workshop will combine cultural concepts and practical approach with many recent case studies, illustrative examples, and also a Wechat digital Marketing tool kit for immediate actions. It will offer a disruptive approach that integrates Chinese travelers’ behaviors, while taking into consideration the necessity to adapt tactics to a new demanding clientele.

Key Learning Points

Understand the specificities of Chinese culture and specific traveling expectations of the new Chinese clientele
Get a Wechat tool kit to activate your traveler’s strategy within off-line and on-line touch points with regards to developing awareness, engagement and ultimately sales and loyalty read more

Keynote Speaker

THE LUXURY CHINESE DIGITAL EXPERT
Mr. Julien Gaubert-Molina
[Managing Director Greater China, SAME SAME BUT DIFFERENT]

Formerly worked in developing ‘Hermes.com’ site. Began his career at Hermes in New York and Paris to support the development of Hermes.com sites read more

Who should attend?

Marketing Operational Team
Content Marketing Specialist
Chief Marketing Officer
Director of Marketing & Communication
Owners
Tourist Marketing Manager
Director of Sales
Director of Food And Beverage
Sales & Reservations Manager

What type of industry ?

Retail
Lifestyle business
Spa
Hotels and Resorts
Wellness Center
Restaurant & Café
Entertainment
Service providers
Real Estate
Travel
and others targeting chinese travelers

REGISTRATION

first-come-first-served basis

FTCC Members*, please register by contacting communication@francothaicc.com directly (exclusive price for only first 10 members BEFORE 6 May 2019)
Price: 22,388 THB*/ Delegate from 29,888 THB (Save 7,500 THB)
For Non-Member, please click here

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*"FTCC Members" means those who work for the FTCC Members' companies only*